To attain global name and become one of the leading footwear
To achieve excellence in production, execution, quality,
reliability and safety efficiency.
To relentlessly pursue new opportunities and explorations.
To enhance our competitiveness and deliver profitable growth.
To be a responsible corporate citizen nurturing human values
and concern for society.
To help and ease the lives of local community in all our projects
and serve them with the best product.
To uphold the guiding principles of trust, integrity and
transparency in all aspects of interactions and dealings.